Above All Catering
Project Type
Logo Design
Overview
Above All Catering & Events reached out to me to help them create a new logo that better suited their future direction and goals.
Brief
Above All was looking for a complete rebrand. They asked for a logo that was clean, creative, memorable, elegant, minimalistic, and timeless.
Process
With these characteristics in mind, I started by analyzing their old logo. I noted the elements that resonated with the company's history and still applied to their goal of future growth. Deciding to keep these elements, I designed a logo that not only reflects the characteristics in their brief, but also pays homage to their history and aligns with their future direction and goals.
Assets
After designing the logo, I focused on creating an identity that embodies the same qualities. I developed an element that silhouettes the main logo mark, which can be used for image masks, die cuts, and patterns. This added asset enhances the identity, creating a cohesive digital and physical presence that goes beyond the logo itself, allowing more creative opportunities within branding and marketing designs.
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