Which Way
Project Type
Event Identity
Overview
This event is intended for anyone seeking options that will help treat their mental health. Find out what option is right for you while learning about the many different ways your mental health can be treated. This event will host speakers in the health, spiritual, and psychology field to give insight into how to treat mental health and all of the different options you can choose between.
Approach
An event like this requires many deliverables, both in format and content. With this in mind, I created a main graphic that’s extremely adaptable and fluid in use. The arrow isn’t just a design feature that connects to the event title, but also works as a directional tool during the event. To be consistent with this idea, I designed five variations of the 'Which Way?' word mark to fit each unique application.
Versatility
My goal was to make the design as versatile as possible. This allows the logo to be used in creative ways, like guiding people to check-in, find food, restrooms, or specific event areas. It adds a practical touch while keeping the look consistent and cohesive throughout the event.
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