Miller
Project Type
Brand Identity
Overview
At Miller, we empower a generation of young, modern fashion forward people with clothing that blends elegance and quality for a wardrobe that’s as versatile as you are. Designed with attention to detail and design, our pieces are made to enhance your personal style, not just keep up with trends. For those who value sophistication, durability, and bold design, Miller is more than fashion, it’s a commitment to expressing yourself confidently, every day with pieces that last.
Design
The brand identity for Miller captures the mission of timeless style and elevated quality for a new generation of fashion forward people. I designed a clean, bold logo that reflects the brand's commitment to elegance and modern taste. The logo is crafted to resonate with Miller's target audience of the next generation of people who value both bold style and substance.
Identity
Colors are kept minimal and refined, reflecting the brand’s emphasis on quality over excess. The typography complements this with a classic sans-serif, balancing modernity and elegance. Together, these elements create an identity that feels premium yet accessible, pointing to Miller’s mission to provide high quality, modern fashion.
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